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JC Decaux Playstation2 Parisienne Clear Blue Easy

SciFi Channel National Sports adidas "The Wall" Miscellaneous

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Sun Moon Stars The Instinct of Life American Cancer Society Barilla Alka Seltzer

Georgia Coffee Gio New York Obsession Opium

JC Decaux 2000

"Un matin partout dans le monde" – advertisement campaign of the Jean-Claude Decaux group, producers of street furniture. Twelve directors including Wim Wenders, Francis Ford Coppola, Spike Lee, Mike Figgis and David Lynch filmed a 7 second fragment: it's 5:30 A.M. in 12 cities around the world (Lynch's piece was filmed in Los Angeles), and a piece of JC Decaux street furniture is being displayed."

Pictures
More information (in french) along with the commercial in Quicktime format at: http://www.premiere.fr/ns_projection/ba/jc_decaux.html

see for yourself thirdplace.mpg (2.65MB)

About The Third Place – A concentration of lynchian themes
   Essay by Ludovic Ligot, Paris 2001

Public Lynching Article by Martha Nochimson, Details October 1997
Pictures 20 pictures on 2 pages

"The moody black-and-white spots, which started airing last month as part of a $7 million campaign, climb inside the mind of a woman nervously awaiting the result of her Clear Blue Easy One Minute pregnancy test. Everything she sees - from the clock to shampoo bottles to the faucet handles - reads yes or no.

"The client was a little nervous that the spot would be eerie and scary," says David Cohen, executive producer at Ogilvy & Mather. "But on the set, Lynch was constantly making sure the client was happy."

Lynch [...] heard about the idea for the commercial from his agent. He contacted Ogilvy & Mather saying he liked the bold, simple concept. But copywriter Lisa Mayer knew better: "I said to him, 'Mr. Lynch, you were attracted to this because it involves the psychological torture of a beautiful young women.' And he said, 'Yes.'

In fact, Lynch engaged in a little good-humored on-the-set torture himself. The veteran director made the spot's actress (newcomer Marisa Parker) actually take a pregnancy test so he could tape her real-life reaction. The twist: Lynch switched her results with those of a pregnant crew member. Says Mayer, '[Marisa] held her own, then as soon as the camera stopped rolling, she screamed, 'You bastard! Very funny''.
taken from Entertainment Weekly

"...the Commercials, by ad agency Ogilvy and Mather in New York, have some classic Lynch devices, including hallucinatory sequences. In the spots, a woman stands in her bathroom watching as the minute ticks by. As she waits to find out whether or not she's expecting, the numbers on the clock face turn to "yes" and "no." Soon the "hot" and "cold" labels on her faucet and the drops of water falling from the spigot change to the same queries. "When you're waiting to find out if you're pregnant or not, nothing else in the world matters until you know," an announcer says as the woman waits. As the ad ends, the woman smirks at the camera when she finds out the result, but leaves the audience guessing. Lynch was apparently drawn to the spot after seeing the storyboards from the ad agency."
taken from Mr. Showbiz site

In the "Dead Leaves" ad a big man is dragging a big trash bag down his driveway and whatever is in the bag is very heavy. He drops the plastic bag at the curb and the word "Dead" appears on the screen, then the word "leaves" followed by a question mark, so that it eventually looked like this: "Dead Leaves?"

David lynch on the Aunt droid Ad: "It's like a symphony. Only the music is in the vacuum cleaner."

Andrew Besch (Senior Vice President, Marketing, of Network USA, owner of SciFi Channel): "[David Lynch] is certainly the best director to communicate how science fiction stimulates viewers' curiosity about the thought-provoking possibilities in the universe around them."

Pictures

They didn't have a story board for the surreal sequences. The shots of the ear, in the eye, the distortions, lightning, the FWWM like macro-shot inside the mouth, the fire fountains.

Tim Delaney: "The way that we approached it was we wanted to go from Hell into Heaven. And that's what we said David Lynch. We wanted to make a film where a runner goes through the wall, the pain barrier. And is in hell. As he goes through the wall, he comes up, at the outside, into heaven. That's essentially what we told him."

American Express (2000)

Technics (1999)